it be great if art sold itself? If you have tried to sell art, you
know it doesn’t. Selling art takes effort and skill.
Jason Horejs has been in the gallery business for over 18 years and has
owned Xanadu Gallery in Scottsdale, AZ since 2001. In How to Sell Art,
Horejs shares the entire selling process he and his staff employ when
making a sale. From introductions, to creating a compelling dialogue,
to closing a sale and beyond. Whether you are a gallerist trying to
sell the work of others, or an artist working to sell your own art,
Horejs gives you concrete, step-by step instructions that will help you
tap and develop your inner salesperson.
As with any other skill, you can increase your sales success by taking
a systematic and consistent approach. How to Sell Art
will help you take your art salesmanship to a higher level.
As an artist, you will have many opportunities to sell your art,
whether it's directly to a customer at a studio tour or weekend art
show, or through a gallery at an opening. Order How to Sell Art today
and become a professional at building relationships with potential
buyers and closing the sale.
In How to Sell Art you
How to start off on the right foot. The first sixty seconds can make
difference when you are interacting with a buyer. Make sure you are
giving the right first impression.
How to learn
your client’s names. No more excuses – it’s time to become a master of
names. Learn techniques that will help even the most artistic
of minds capture a name like a steel trap.
How to offer the client an opportunity to buy. If you aren’t giving the
a chance, they are never going to buy. Make sure you are saying the
right thing at the right moment to close the sale.
How to negotiate like an expert. Selling art is not like selling used
but there will, inevitably, be times when you need to negotiate with a
client. Negotiation is a delicate process, and I will teach you how to
expertly navigate a negotiation and make sure that both you and your
client come out winners.
How to follow up
persistently without being irritating. If you aren’t able to close some
sales on the spot,
that’s OK – you can still secure a sale by consistently and
persistently following up, so make sure you are doing this for every
client. Some clients need a little time to get to a point where they
are ready to buy, but if you don’t follow up they are likely to simply
forget about you and your work.
Fans. The sale isn’t the end of the sales process, it is only the
beginning. Turn buyers into collectors with post-sale follow up and
And much more . . .
sell your artwork like a gallery professional. I will be sharing tips
and techniques I’ve acquired in 18+ years of gallery experience,
including everything I share with my sales staff.
If you are a
painter, sculptor, fine-art photographer, jeweler, gallery salesperson
or art promoter you will benefit from How to Sell Art
to sell your art like a professional
|How to Sell Art
Xanadu Gallery, Scottsdale, Arizona
Years Gallery Experience
|Author of Best-Selling book "Starving" to
$ in Art Sales
Retail Price Retail Price:
(Special offer limited to first printing)
Paperback, 207 pages
together with Jason Horejs' best-selling first book "Starving" to Successful and
save $15.40, plus get free shipping on both books.
Sell Art + "Starving" to Successful
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I thought you'd like to know that I
took a booth at the Architectural Digest Home Design Show and extended
my hand to every single person who stepped into my booth - and there
many - and introduced myself just as you suggested.
As the days went on (4) I kept thinking of your advice and how it
worked like a charm!
I sold 4 pieces to a gallery in CT, made other gallery connections with
an invitation to show in NYC, negotiated a more desirable contract with
one in Toronto and met tons of interior decorators and designers.
I've never experienced anything quite like this. I can't thank you
enough for sharing your knowledge with us!
used your suggestion last night and invited two interested buyers
to an opening at Maple
Main Gallery in Chester, CT, to
buy my paintings. They did! I
pieces last night!
Cole, Artist, CT
Gallery | 7039
E. Main St. #101 | Scottsdale, AZ 85251 | 480.368.9929 | 866.483.1306 |
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