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"Starving" Artist to Gallery Artist
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An Art Marketing Guide for Growing your Art Career and Becoming a Gallery Artist |
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Have you ever wondered if you have what it takes to show your work in galleries? Have you felt frustrated because you are unsure how to best approach galleries for representation? Do you know what you need to do to prepare your work, your portfolio, and yourself to make an effective approach?
"Starving" to Successful | The Fine Artist's Guide to Getting into Galleries and Selling More Art will answer these questions and many more as you prepare to increase your presence in the gallery market. Written by J. Jason Horejs, owner of Xanadu Gallery in Scottsdale, AZ, "Starving" to Successful will give you pragmatic advice and concrete, actionable steps you can begin implementing immediately to become more successful in marketing your work to galleries.
Gain insight into what a gallery owner is thinking as he or she reviews your portfolio. Understand why the most common approaches artists make to galleries are largely innefective. Learn what most artists fail to do in preparing their work for sale.
"Starving" to Successful will change the way you look at the artist/gallery relationship, and will set your art career on a new path. Order today to begin building your success.
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"Starving" to Successful
205 Pages - Paperback
© J. Jason Horejs | Red-Dot Press
Paperback
Regularly $24.95 (+ s&h)
Order now for $19.50 and FREE Shipping and Handling!
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"Starving" to Successful Will Teach You |
How to create a consistent body of gallery-ready work
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| What you should do to present your work in a manner that will appeal to galleries |
| How to price your work |
How to organize your work and track your inventory
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How to best allocate your marketing efforts and dollars with an eye toward getting into galleries
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| How to build your resume |
How to pick the best markets for your work and how to find the galleries in those markets that would best suit your work
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How to confidently approach galleries and what to say when you meet the director or owner.
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| Much more . . . |
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Recommendations |
I found Xanadu Gallery a little over a year ago on a web search . . . I then bought your book (read it from cover to cover), the ArtTracker (very helpful) and recently watched your Webinar on shipping Art.
Since I read your book, many wonderful and exciting things have happened. I tripled my art production, work a five day schedule in my studio, produced a cohesive new body of work that I am very excited about, put together a professional portfolio, a website and an email Art Update, which I send out regularly. I am exhibiting at Viridian Artists Gallery in New York and have been in many shows this year both there and at other galleries and art centers in Chicago and around the country and I already have four group exhibitions and a solo exhibition scheduled for the new year. I am a very organized and productive person, but all the wonderful information I received from the book and the seminars really motivated me and help set all this into motion.
Best regards,
Carol Brookes
www.carolbrookes.com
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Hello, Jason,
I received your book yesterday, and read it in it's entirety immediately. You have provided excellent, practical and insider information that will be extremely useful for me, and no doubt, for other artists as we make our way in this complex world of art. There are several points you made that I will begin right away, and some I will put into action soon. Your book is the best single guide to stepping up from juried exhibits to gallery representation I've seen, and I have looked at many such sources.
Thank you so much,
Rosemary Claus-Gray
www.rosemaryclaus-gray.com |
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Hi Jason,
I need to thank you for writing "Starving" to Successful. I received it the day before I left home for a needed respite and read it every night. It super charged my ideas so much I would have trouble falling asleep. I found it an easy read, not pontificating, and the best, telling us what doesn't work and the simplicity of what does work.
I had already done some of the things and considered some which you guide us in your book to avoid, saving me time and effort (i.e. brochures, etc). I have recommended it to some artists I spoke with at a gallery Grand Opening on Sat. night, so you may be getting more orders from the Colorado Springs area. My greatest weakness is with computer work, yet I am dedicated to learn how to use it to best advantage. My summer goal was to learn to set up an e-newsletter...and this one I just received from you has reminded me of that goal. Perhaps you will receive one from me by the end of September.
Thank you over and over for your effort and vision to write this book.
Best regards,
Carol Ettenger
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Hi Jason,
I've been taking your webinars and was up to pg 128 of your book while I was sitting our Art on South Main co-op. A first time customer came in looking for a wedding gift. Your writing was so fresh in my mind the script went almost word for word, introductions, the handshake, the what kind of work do you do, ,etc. I invited him to a reception that night and he got worried the items he wanted might sell then, so I did the "may I write it up right now" and put a sold sign on; then he bought an additional one for a second wedding gift! (It was for glasswork, not my pastels; but the sales technique worked).
Thanks for your time, Jason, and for giving back to the artists thru your common sense approaches.
Lynn Chapman
www.LynnChapmanArtist.com |
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Hello!
I'm 2/3 through your book and it just arrived yesterday. LOVE IT. It's written in a simple, concise, educated way and is not intimidating at all. I already have a new respect for galleries. (I have always avoided them because I thought they kept too much %, and my experience has been only with uber-snooty ones on top of it.)
Ann McGriffin
www.mcgriffinstudios.com
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Xanadu Gallery | 7039 E. Main St. #101 | Scottsdale, AZ 85251 | 480.368.9929 |
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