<%@LANGUAGE="JAVASCRIPT" CODEPAGE="65001"%> <% var rsWorkshop__MMColParam = "1"; if (String(Request.QueryString("wsID")) != "undefined" && String(Request.QueryString("wsID")) != "") { rsWorkshop__MMColParam = String(Request.QueryString("wsID")); } %> <% var rsWorkshop_cmd = Server.CreateObject ("ADODB.Command"); rsWorkshop_cmd.ActiveConnection = MM_cnWorkshop_STRING; rsWorkshop_cmd.CommandText = "SELECT * FROM Workshops WHERE ID = ? AND Status = 'active'"; rsWorkshop_cmd.Prepared = true; rsWorkshop_cmd.Parameters.Append(rsWorkshop_cmd.CreateParameter("param1", 5, 1, -1, rsWorkshop__MMColParam)); // adDouble var rsWorkshop = rsWorkshop_cmd.Execute(); var rsWorkshop_numRows = 0; %> <% var rsFutureWorkshops_cmd = Server.CreateObject ("ADODB.Command"); rsFutureWorkshops_cmd.ActiveConnection = MM_cnWorkshop_STRING; rsFutureWorkshops_cmd.CommandText = "SELECT * FROM Workshops WHERE [Date_ShortDate] > date()-1 AND WorkshopType = 'STS' AND Status = 'active'"; rsFutureWorkshops_cmd.Prepared = true; var rsFutureWorkshops = rsFutureWorkshops_cmd.Execute(); var rsFutureWorkshops_numRows = 0; %> <% var rsPayPalShow__MMColParam = "103"; if (String(Request.QueryString("wsID")) != "undefined" && String(Request.QueryString("wsID")) != "") { rsPayPalShow__MMColParam = String(Request.QueryString("wsID")); } %> <% var rsPayPalShow_cmd = Server.CreateObject ("ADODB.Command"); rsPayPalShow_cmd.ActiveConnection = MM_cnWorkshop_STRING; rsPayPalShow_cmd.CommandText = "SELECT * FROM Workshops WHERE ID = ? AND PayPal_Code IS NOT NULL"; rsPayPalShow_cmd.Prepared = true; rsPayPalShow_cmd.Parameters.Append(rsPayPalShow_cmd.CreateParameter("param1", 5, 1, -1, rsPayPalShow__MMColParam)); // adDouble var rsPayPalShow = rsPayPalShow_cmd.Execute(); var rsPayPalShow_numRows = 0; %> <% var Repeat1__numRows = -1; var Repeat1__index = 0; rsFutureWorkshops_numRows += Repeat1__numRows; %> "Starving" to Successful Workshop Registration Xanadu |"Starving" to Successful Workshop
Xanadu Gallery  
 
   
Xanadu Gallery Presents
 
 

"Starving" to Successful

a one-day, intensive workshop where you will learn everything you need to know to get into galleries and sell more art
 

Xanadu Art Gallery Have you always dreamed of creating your art full-time? Are you selling your work and tasting success, knowing that others appreciate what you have created? Are you ready to take your art career to the next level and start selling your work in galleries?

You are invited to participate in an exclusive marketing seminar that will put you on the path of reaching your goal to become a professional, full-time artist. This unique seminar will give you marketing insights from Scottsdale, AZ gallery owner and author J. Jason Horejs.

With over 16 years of gallery experience, including 8 years as owner of Xanadu, Horejs has experienced first-hand the challenges artists face when approaching galleries. He has also observed that many artists are making the same mistakes and are ill-prepared to be talking to gallery owners, setting themselves up for frustration and often failure.

Amazingly, despite the fact that there are thousands of workshops and courses providing artists with opportunities to learn new artistic techniques and skills, there are very few opportunities to learn about the practical side of the art business, especially when it comes to the topic of finding the right galleries to carry your work and how best to approach them. Finding a great demand for information in this area, Horejs developed this intensive workshop that will provide you with an inside understanding of the gallery business.

Armed with the knowledge of what gallery owners are looking for, what groundwork needs to be laid ahead of time and how best to present themselves, Horejs believes every artist can successfully find good representation for their work and generate sales.

Don't miss this workshop - This one-day class will completely change your perspective on marketing your art and will give you concrete guidance to develop and implement a gallery-marketing plan. Seating is limited.

Be sure and invite your artist friends - they will thank you for it! Click on the SHARE link below to share via email, facebook, twitter etc.

Bookmark and Share

Watch this 25 minute mini-workshop to get a better idea of the content and presentation by clicking here.

 

 
<%=(rsWorkshop.Fields.Item("City").Value)%>
<%=(rsWorkshop.Fields.Item("WorkshopDate").Value)%>
<%=(rsWorkshop.Fields.Item("Start_Time").Value)%>. - <%=(rsWorkshop.Fields.Item("End_Time").Value)%>
<%=(rsWorkshop.Fields.Item("Hotel_Name").Value)%>
<%=(rsWorkshop.Fields.Item("Hotel_Street").Value)%>, <%=(rsWorkshop.Fields.Item("Hotel_City").Value)%>, <%=(rsWorkshop.Fields.Item("Hotel_State").Value)%>  <%=(rsWorkshop.Fields.Item("Hotel_Zip").Value)%>
 
<% if (!rsPayPalShow.EOF || !rsPayPalShow.BOF) { %> <%=(rsWorkshop.Fields.Item("PayPal_Code").Value)%> <% } // end !rsPayPalShow.EOF || !rsPayPalShow.BOF %>
<% if (rsPayPalShow.EOF && rsPayPalShow.BOF) { %>
| <%=(rsWorkshop.Fields.Item("City").Value)%> | Starving to Successful Workshop | <%=(rsWorkshop.Fields.Item("WorkshopDate").Value)%>" /> " />
<% } // end rsPayPalShow.EOF && rsPayPalShow.BOF %>
$<%=(rsWorkshop.Fields.Item("Price").Value)%> cc logo
   
Registration includes Emailed Electronic Workshop Materials (Workbook), Pre-Seminar Primer (Via Email).
Seating is Limited and the workshop will sell out so please reserve your space today.
Other Upcoming Workshops include:
<% while ((Repeat1__numRows-- != 0) && (!rsFutureWorkshops.EOF)) { %>
<% Repeat1__index++; rsFutureWorkshops.MoveNext(); } %>
 
Understand how to succeed in the art business from the perspective of gallery owner
J. Jason Horejs
 
Owner, Xanadu Gallery, Scottsdale, Arizona
16 Years Gallery Experience
$ Multi-Million in Art Sales
Author of "Starving" to Successful | The Artist's Guide to Navigating the Gallery Business and Selling more Art.
 
 In this intensive one-day class, you will learn:
 
How to create a consistent  body of  gallery-ready work
What you should do to present your work in a manner that will appeal to galleries
How to price your work
How to  organize your work and track your inventory
How to best allocate your  marketing efforts and dollars with an eye toward getting into galleries
How to build your resume
How to pick the best markets for your work and how to find the galleries in those markets that would best suit your work
How to confidently approach galleries and what to say when you meet the director or owner.

And much more
 
Recommendations from past workshop attendees

I was going to get an email off to you today, letting you know that I have picked up 2 new galleries (it was very easy, I might ad) once I got my portfolio together, following your guide lines.   And, got the note yesterday that one of my pieces sold over the weekend.  Thank you for your class—for me it has been very profitable.

My best,
Dinah
Dinah Ilhe
(Salt Lake City workshop)

 
Hi Jason

Went to Jackson Hole with my new portfolio (based on your class) and approached 3 galleries the way we practiced.  The first one the owner was out and they were friendly, took my portfolio.  The second one, the owner was very interested even wanted to see my samples and said she reevaluates her inventory every November and takes on new art at that time and was very interested.  I went into a third gallery and she took my work on the spot including the sample raku hawk I had with me.  So Yeah!  Thanks for the great seminar.

Tammy Bality - Longmont, CO
www.spottedponystudio.com
More recommendations from past workshop attendees
Hi Jason,

My apologies for not writing sooner! I've meant to send you my thanks for your very enjoyable and helpful seminar in Houston. It truly exceeded our expectations and was just what we needed for several reasons, especially the opportunity to ask the candid questions we've always wanted to ask an insider in the gallery world. Your suggestions were specific and immediately helpful to the process of building our art business.

Because of the seminar, we've implemented the following changes:

William had been putting dates on his painting, but he's decided to not include them any longer for the reasons you suggested.

We are looking at presentation differently and making sure everything we do reflects the quality we want to convey. For example, we're now having each finished painting scanned at Thomas Reprographics to get the best digital image.

Pricing had been a confusing and difficult process for us. After the seminar, we sat down and did some math on what his paintings over the previous year had sold for to get a per-square-inch average, which turned out to be $7.50 per square inch. We then calculated the work we have available with this formula and put together a price list. We immediately felt more confident. Right after we did this, we got a call from Russell Tether at David Dike Gallery II in Dallas, who has had shows for us and is now moving on to become a private art dealer. He had someone interested in one of our paintings and he asked us for the price. We were quickly and confidently able to give him a price based on the calculations we had just done. We even told him about how we came up with the pricing, which impressed him, because it represented past sales. He sold the work for our price (yeah!) and today we are driving up to Dallas to meet the buyers who are hanging the work tonight at their house. And coming home with our 60 percent, which is around $7000!

We also decided to go ahead with the giclee print we talked to you about. We have a gallery with a strong online presence interested in promoting it (texasartdepot.com) and they are having a reception to introduce the print in October. The edition will be 80 and the prints will sell for $300.

We still have lots more to do, especially finishing William's portfolio to take with us to galleries outside Texas, and putting past work into the Art Tracker software. Once we finish getting our organization in place, we will be working on researching and finding galleries that would be approachable for work like William's.

Again, our sincere thanks for both the seminar and for your offer to answer any future questions we might have.

Our best regards,

Kathryn & William Young
Palestine, TX
www.williamyoungstudio.com

 
I would highly recommend the seminar. It was very well planned and executed. The pre-seminar 'assignment' was very beneficial. It gives us each a chance to talk about where we are at, show samples of our work, and share our goals. I know the packet I sent was reviewed and Jason had a feel for where I was at before meeting him in person. He had a feel for my painting style and had visited my website. I brought my portfolio along and had one on one time to hear his thoughts on my website and portfolio.

At the seminar I was very impressed by the organization of their presentation. It was much appreciated to have a ring bound booklet that covered (page by page) all the pertinent information so you weren't scrambling to write everything down and could just really listen. There also was a space on the page for notes or questions. A great handbook to refer to once you are back in the studio.

I can't say enough about how helpful and genuine . . .Jason was in sharing his experience in the art market. You felt very comfortable asking any question and that it goes beyond the seminar day as Jason invited us to email with any further questions that came up which we forgot to address that day. I have stopped by the gallery and ran some pricing questions past Jason and he was very helpful.

The seminar really gets you to look at all aspects of professional artist's marketing needs and how to prioritize getting it all accomplished. I wish you well on your artistic journey. This seminar gave me a burst of energy to accomplish my goals.

A fellow working artist with high hopes for the future!

KiKi Sweeney
Scottsdale, AZ

www.kikisweeneyfineart.com

 
Hello Jason,

I am happy to tell you that I have picked up two new galleries since the seminar. One, in Tampa, FL, is offering me a three month solo show next March. The other, in West Linn, OR (a high dollar suburb near Portland), is a brand new gallery under construction, that will open in October. I just dropped off ten paintings there Monday.

So far so good! My goal is to have four-5 galleries by the end of next year representing me, and selling enough that I will have no choice but to quit my day job.

If you decide to open a Seattle gallery, let me know!

Thanks again for your advice and insight. It was very helpful.

Mark Larson
Seattle, WA
www.marklarsonart.com
 

This was the most informative seminar I may have ever attended! Very direct, practical, specific information. Took the mystery out of pricing, inventory and what to say.

Traci Parks
Columbus, OH
www.miracleimages.com/

 
I just came back from doing a one day invitational art show in Baja Mexico. It was a great success with 4 large pieces sold. The best part is 2 of the pieces were purchased by a gallery buyer from Lake Tahoe (Truckee) for a gallery there . . . She also picked out several more large pieces, which she said she will purchase when she returns to Lake Tahoe, and wanted to see more of my work . . . Anyway, just thought I'd let you know. Never would have made these moves, or understood them without your seminar.

Dan McGeorge -
San Diego, CA

www.danmcgeorge.com

 

Hours of Operation
Monday - Sat 10:00 a.m. - 5:00 p.m.
Closed Sunday

Artwalk Every Thursday Evening
7-9 p.m.

Art
Services for Artists
Contact
About
 
<% rsWorkshop.Close(); %> <% rsFutureWorkshops.Close(); %> <% rsPayPalShow.Close(); %>