Ignition | Art Business Experts Helping you Transform your Passion into a Thriving Business

by Jason Horejs on August 25, 2011 · 11 comments

Xanadu Gallery Presents Ignition | Transform your Art Passion into Business
Recording available of our online conference featuring two evenings of experts who will help you transform your artistic passion into a thriving business.
Downloadable Recording

$79
includes download of all presentations given during the two-day conference 

or call toll-free 866-483-1306 to Order by phone
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Creativity and talent alone aren’t enough to build a successful art career. Successful artists are those who can fuse their creativity, talent, and craft with business acumen. Deep down, you have probably long suspected this to be true, but now you find yourself wondering how to begin shaping your passion into a business.

Xanadu Gallery Presents Ignition | Transform your Art Passion into BusinessOver the last several years, Xanadu Gallery owner J. Jason Horejs has been helping artists to better understand how to market their work, build relationships with galleries, and take a more business-like approach to their art. In a continuation of these efforts, we are pleased to announce Ignition. In this intensive, virtual conference, learn powerful strategies from art business experts in time-management, social media, accounting, and more.

Are you making efficient use of the limited time available to you? Are you harnessing the power of social media in an efficient way? Are you in control of your finances and record keeping? Are you cultivating the traits of a successful artist?

Order the recording today and download to learn skills that will assist you in the day-to-day operation of your art business. Ignition was developed for emerging, mid-career or well-established artists of every fine art media.


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September 7th Presentations
Mark McGuinness | Tim
Mark McGuinness

Time Management for Creative People

A practical guide to getting creative work done amidst all the demands and distractions of 21st century life. Instead of trying to shoehorn your work into a 'productivity system', Mark will show you how to design your working habits around your creative talent.

  • Finding the method in your creative madness
  • Identifying and prioritizing your most important work
  • Getting in the right state of mind for focused creative work
  • How to minimize interruptions and distractions
  • Managing e-mail effectively
  • How to remember — and fulfil — all your important commitments
Mark McGuinness is a coach and trainer for artists and other creative professionals. He writes a popular blog at LateralAction.com and is the author of the ebook Time Management for Creative People (Free Download), which has been downloaded over 100,000 times.
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Lori McNee | Artist, Social Media Expert
Lori McNee
Building Your Art Business Through Blogging,
Branding and Social Media

In this challenging economy, being a successful artist not only consists of creating great art, but also about creating a strong business. In this presentation, Lori will discuss how artists can stay current, brand themselves, and take their art business to the next level. Learn the many free ways to easily promote your art business online, including simple tips on how to harness the power of social media and use it to your advantage.

  • Learn the benefits of social media and how to stand-out in the crowd
  • How to drive traffic to your art blog or website
  • Advice for selling more art online and tips for keeping your galleries happy while doing it

Lori McNee is an internationally recognized professional artist who specializes in still life and landscape oil paintings. She is an exhibiting member of Oil Painters of America, and shows in multiple galleries across the United States.

Lori shares valuable fine art tips, art business advice, and social media know-how on her blog, FineArtTips.com and on the Artists Network blog, Art Business & Fine Art Tips with Lori McNee.

Lori is a published author who writes for Artist’s Magazine, the Huffington Post, North Light Books and Pearson Publishing, to name a few.

Currently, Lori ranks as one of the Top 100 Most Powerful Women on Twitter & was featured in The Huffington Post and named a TwitterPowerHouse.

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September 8 Presentations

Richard Streitfeld | CPA, Artist Accounting Expert
Richard Streitfeld
Life on the Ledger:
How to Make Your Art Add Up
Easy Accounting for Artists

You were placed on this earth to express your creativity in wild and imaginative ways, NOT to balance a checkbook. But you realize you need at least one foot in the business door, and you don't want it to get stuck. Luckily, Richard Streitfeld can take some of the stress out of the numbers game, allowing you to devote more time to your art.

During Ignition, Rich will share his networking expertise and experience in guerilla marketing. He will also cover some fundamental concepts to help you succeed in your creative venture – not quite without trying, but certainly without crying.

  • What can artists deduct?
  • Keeping records
  • “Keeping the books”
  • Quick overview of financial statements (painless, Rich promises)
  • Sales tax blues
  • Minimizing audit risk

Rich Streitfeld is a CPA with a passion for networking, activism and entrepreneurship. A partner with Aaronson Lavoie Streitfeld Diaz and Company ( “ALSD”) for over twelve years, his practice focuses on helping small businesses grow and thrive through tax planning, financial analysis, professional collaborations and common sense. He especially enjoys helping start-ups structure themselves correctly. ALSD, headquartered in Rhode Island, has long been a favorite of the region’s entrepreneurs, artists and other modestly successful eccentrics. Rich has also partnered with Larson Gunness, a local financial planner who created the series “Peace Love and Financial Planning - For Artists”.

Rich Streitfeld grew up in a progressive Jewish family (his sister is a founding member of an Israeli kibbutz) and later lived at the headquarters of and directed an international Zen Buddhist organization.  Having achieved bliss, he then turned to accounting. Jewish social values and an even temperament inform his demeanor; hence he has been nicknamed “Zen Mensch Accountant.”  Seven years ago, Rich co-founded a successful series of seminars on same sex financial and legal planning, the first of its kind in Rhode Island. Currently, he authors a lively and avant-garde blog, “Peace Love and Business Planning: Prosperity for the Rest of Us”.  Like Rich, it aims to be helpful, professional, entertaining, and more than a bit out of the box.



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Dave & Donna Newman | Artrepenuers
Dave & Donna Newman
23 Years of Overnight Success
An Interview with
 Dave & Donna Newman

Dave Newman's first exposure to art came when he started a screen printing business with his wife Donna, and stumbled across Pop artists of the 60’s, namely Andy Warhol, Robert Rauschenberg and Jasper Johns. Newman started reading art books, visiting galleries, and going to museum shows. He realized at the age of 32 that he wanted to become an artist. Twenty-three years later, after lots of sweat, tears, and paint mixed in, he's an extremely successful, full-time working artist.

Dave started selling his work by doing fine art shows all over the country, a strategy he and Donna pursued with great success for 7 years. In 2001, the Newmans opened their own gallery in Prescott, AZ, and began pursuing relationships with other galleries.

Dave and Donna have developed incredibly strong relationships with a wide range of collectors.

We will ask Dave and Donna:

  • How did you build your career to the place it's at today?
  • What mistakes did you make along the way?
  • How do you divide your time between the creative and business components?
  • How does your personal relationship benefit the business?
  • How do you keep things organized?
  • If you could share just one piece of advice with an artist who's just beginning to pursue his/her career, what would it be?
  • And many more art-career related questions

During the interview, you'll have the opportunity to ask Dave and Donna your own questions concerning your art career.

Dave Newman, Collage Paintings


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J. Jason Horejs | Owner, Xanadu Gallery
J. Jason Horejs
10 Traits of Successful Artists

With almost 20 years in the gallery business (10 years as owner of Xanadu Gallery), Jason Horejs has had the opportunity to work with and observe hundreds of artists. During his daily interactions in the art circuit, Horejs has found core traits that many artists share - characteristics that have helped them achieve success, often against great odds.

Horejs will share the ten most important traits of the successful artist, and how you can begin to incorporate these traits into to your art business.

Art flows through Xanadu Gallery owner J. Jason Horejs’ veins. Second generation in the art business (Horejs’ father is nationally recognized oil painter John Horejs), Horejs’ life has always been filled with art.

In 1991, at the age of 17, Horejs began working for Legacy Gallery in Scottsdale, AZ, where he learned the gallery business from the ground up. Horejs handled logistics, shipping, and installation, eventually working into a sales position. Horejs worked in the gallery’s Scottsdale and Jackson Hole, WY, locations.

In 2001, Jason and his wife, Carrie, opened Xanadu Gallery in Scottsdale, AZ. In spite of opening on September 11th into a completely changed world, Horejs built the gallery into a successful venture, showing dozens of artists and selling to collectors from around the world, including major municipal and private collections.

In 2008, Horejs developed a series of art marketing workshops designed to help artists better understand the gallery business and better prepare themselves to approach galleries. This series of workshops has helped hundreds of artists learn how to show and sell their work through galleries.

In 2009, Horejs published his book, "Starving" to Successful, which would become a best-seller on Amazon.com.



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How it Works

  • Order by clicking on the link at the top of this page.
  • You will receive an email with a download link for the broadcast
  • E-mail us at info@xanadugallery.com if you have any problems downloading the recording.
Spread the Word Do you have friends you feel might benefit from Ignition? Invite your friends, and when they sign up we will send you a 40% commission to say thank you. Sign up for our affiliate program and share the link via email, your blog or website, and Facebook. Registration is simple and secure. Make sure you use your affiliate link whenever promoting the conference.

Note: you don't have to register to begin promoting Ignition - anyone can earn a 40% commission by signing up for our affiliate program.

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{ 8 comments… read them below or add one }

Paul Laseau September 2, 2011 at 12:15 pm

Topics look very interesting. Unfortunately the presentations come at a time I have conflicting obligations.
Will this series be offered again or accessible in some other way?

Reply

Jason Horejs September 7, 2011 at 10:53 am

We will have a recording available for download at this same page. Check back after 9/12.

Reply

Paula September 7, 2011 at 11:12 am

I have a conflict also…do I need to register and then the download will be available?

Reply

Jason Horejs September 7, 2011 at 12:22 pm

Yes – if you register using the link above, you will receive a link to the download when it becomes available early next week.

Reply

Susan McDonald September 10, 2011 at 6:15 pm

Please let me know if you offer this workshop/seminar again. thank you, Susan

Reply

Jason Horejs September 11, 2011 at 1:53 pm

We will have a recording available this well. Check back on this page.

Reply

Ted Hayward September 17, 2011 at 4:42 am

After reading Jason’s great book and attending a previous webinar, I formulated an action plan, with the goal of getting a show in New York. Since then, I’ve had 3 shows at major galleries in New York and one in London. This information plus hard work equals success. Thank you, Jason Horejs!

Reply

vijay July 27, 2012 at 7:48 am

still i cant sell a single paintnig

Reply

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