Apply for one year of one-on-one coaching with Xanadu Owner Jason Horejs and a one-person show at Xanadu Gallery in Scottsdale. The mentorship includes 1 year (more or less, as needed) of one-on-one coaching. In the coaching sessions, Jason will help you (if you are selected) set goals and implement strategies to achieve them. He'll also evaluate your work for quality and marketability, help you craft your artist's statement and biography, and much more. Most importantly, you will be working toward a one-person show for you at Xanadu Gallery.

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The summer art show season is nearly upon us again. Each summer, tens of thousands of artists have the opportunity to show and sell their creations to the art-loving public. Participating in these shows can be exhilarating, terrifying and exhausting, all at the same time. I’ve long recommended that artists take advantage of the opportunity [...]

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Hopefully you have all obtained your copy of Van Gogh the Life and have started your daily reading to get through the book in time for our Book Club meeting in August. I am immersed in the book and have to pull myself away from it most nights. I find this biography to be one [...]

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Recording Available | Leveraging Email to Increase your Art Sales

May 14, 2013
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Thanks to all of you who attended the podcast today. For those of you who weren’t able to join, and for those of you who would like to watch it again, the recording is now availalbe: Resources Mailing list management/bulk email mailchimp   QR Code generator x.co bit.ly   Barney’s blog posts on email marketing [...]

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Favorite Web Tool | Todoist.com – an Interview with Founder Amir Salihefendic

May 9, 2013
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Usually my posts and podcasts are directly related to art and the art business, but today I thought I would do something a little different. If you’ve followed the blog, or listened to our  podcasts on getting organized, you may have heard me mention todoist.com, which is a great task management app.  I’ve been using [...]

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Quick Art Marketing Tip | Request a Photo of Artwork Recently Purchased

May 6, 2013
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I’ve written extensively about the process of selling art – everything from building relationships to following up and closing the sale. Today, I’m going to share a simple tip that will help you turn your sales into marketing tools for future sales. In past posts, I’ve encouraged you to follow every sale with a handwritten thank-you note. [...]

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3 Tips to Help You Better Follow Up With Art Buyers and Make More Sales

April 29, 2013
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Case 1: Last summer, I had a woman come into the gallery after having received a copy of our Art Catalogue. She and her husband were nearing the end of a long remodel of their home in Paradise Valley (Arizona’s version of Beverly Hills). She was now starting to think about artwork for the home. [...]

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Fulfillment | Xanadu Gallery Presents a New Bronze Relief by Guilloume

April 24, 2013
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The Art World’s Glass Ceiling | Does the Art Market Still Discriminate Against Women Artists?

April 22, 2013
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Recently, I read an article in the Wall Street Journal about new auction records set for artwork by women artists (read the article here). The long and short of the article was that, even though, broadly speaking, work by female artists tends to be valued at less than similar work by their male counterparts, the [...]

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