We are VERY close to finishing our long-awaited, all-new online workshop, “Insider Secrets to a Successful Art Career.” We have been working on this project for nearly three years, and are finally going to wrap it up. The online workshop will be held live on Saturday, September 6. The workshop will focus on the specific, practical […]

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Over the last several years, we’ve created dozens of videos designed to help you build a better art business and sell more of your art. We’re pleased to announce our Video Archive, where all of the videos and podcasts will now be easy to find and access. There are currently 21 videos on the page […]

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Last week, I received an email raising the question of whether it would be worthwhile for an artist to show her work in a doctor’s office. The doctor would display the work for a set time and allow the artist to have a stack of cards or brochures available to potential buyers. If work sold, […]

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Free Video | How to Sell Art

August 13, 2014
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  Many artists would like to think that good art sells itself, but the reality is that behind every art sale is a salesperson. While some sales come more easily than others, understanding more about the sales process will help you close more sales and can dramatically improve your art business. Watch this free, hour-long […]

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Lessons I Learned Working From Home

August 4, 2014
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During the last month, I gained a new appreciation for those of you who work from a studio in your home. Carrie and I decided that there was no good reason for us to spend the month of July in Arizona – it’s just too hot. We rented a cabin in Eden, UT, packed our […]

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Cultivating your Brand as an Artist

June 26, 2014
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Marketing people love to talk about brands. It’s easy to see that branding is important to large corporations, but did you know that you can implement branding principles that will help you sell more of your art? So what is branding? Entrepeneur.com defines branding as: Simply put, your brand is your promise to your customer. […]

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The Art of Being Grateful

June 23, 2014
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Sometimes as an artist, it is easy to focus on your frustration when you compare where you currently are to where you would like to be regarding your art career goals. If you are like my husband, professional artist John Horejs, you are hard on yourself when you fall short of your production goals, or […]

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7 Reasons Galleries Still Matter for Fine Artists Trying to Build a Successful Career

June 13, 2014
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Over the last several months, I have run into several threads online or in social media arguing that the age of the art gallery is over and that artists no longer need to work through galleries in order to make sales. The participants in these threads make excellent points, and I actually agree with much […]

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Take a Break! Inspiration for the Creative Mind

June 13, 2014
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Photo: Origami Artist Bernie Peyton – Courtesy of CNN.com Quite often it’s easy to get caught up in the excitement and stress behind the sale of an art piece.  Maybe until recently, your main concern as an artist has been to create and inspire but you’ve become ensnared with the business of becoming a full time, […]

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