Xanadu Gallery | Contemporary Fine Art

Selling Art with Xanadu

Collector Karla Piecuch contacted artist Calvin deRuyter about his work within weeks after he appeared on the Xanadu Gallery website as a Studio Artist. She was interested in his watercolors, but the ones that interested her the most were not large enough for the space that she had in her dining room. In fact, her favorite one was one-tenth of the size she would need.

Through a couple of telephone conversations, and more than a dozen emails, deRuyter was able to understand what it was about his work that was really drawing Piecuch to his paintings. It was not only the mood and the style of his paintings, it was also specific colors she saw in several of deRuyter’s works that she wanted to draw from the room into the painting.

After receiving color chips from the room’s wall and understanding the colors of several important accent pieces she already had, deRuyter proposed a commission piece that was 36”x48”. The painting, which is painted on paper, is mounted on canvas stretchers and covered with several protective layers of wax so that it does not have to be displayed under glass. To integrate the painting even more into the room, deRuyter suggested that the sides of the stretchers bars be painted the same color as the walls.

As a companion piece for the same wall, Piecuch also purchased a painting from deRuyter's inventory that was an amazing complement to the new commission piece in color and style.

“Cal, thank you so much for your inspiring artwork. When completing a home, it is a collaborative effort. You very much understood the mood, the setting, the colors of what I wanted to re-create,” commented Piecuch.

Visit deRuyter's Xanadu Studio.

Become an Art Gallery Artist

Boost your Art Career with Art Marketing in Scottsdale, AZ, & Online

The aim of Xanadu's art marketing efforts is to help artists grow their art careers by facilitating the connection among gallery artists and discerning collectors. We do that by introducing collectors to artwork through our bricks-and-mortar location in the heart of the Scottsdale Arts' District, as well as Xanadu Studios, our online art gallery, which contains our full inventory of art.

Xanadu Studios is an online art marketing site backed by an established bricks-&-mortar art gallery; it's a hybrid art gallery for selling art in the 21st Century. By partnering with you to promote your work both online and in our beautiful Scottsdale location, we offer you direct online marketing of your art, backed by a well established art gallery.

If you are interested in marketing art with Xanadu, we invite you to apply for artist representation in Xanadu Studios. Upon acceptance, we will introduce your art to our collectors and begin to build a following for your work. After selling art totaling $10,000 as a gallery artist through Xanadu Studios, we invite you to sell art in Xanadu's Scottsdale art gallery.

Why Xanadu Studios is a Smart Art Marketing Strategy for Boosting your Art Career

In Xanadu Studios, you'll enjoy selling art in good company with quality gallery artists. Our active art marketing efforts are focused on the juried art found in Xanadu Studios and Xanadu in Scottsdale. Our art collectors count on us to sift through the millions of art choices on the web and present to them the best. We are committed to remaininga quality fine art gallery destination.
Expose your art to Xanadu’s current 8-year and growing collector and prospective collector base. Selling art is the objective of our marketing efforts. We do that by (1) generating leads with our Scottsdale location and our website, (2) encouraging buyers and prosepective art collectors to visit Xanadu Studios online to see our full inventory of art, and (3) maintaining contact with past buyers and prospective leads through print and email art marketing.

Expose your art to Xanadu’s walk-in traffic. We tell every person who walks through our doors to see all our gallery artists and our full art gallery offerings online. We have a computer readily available in the art gallery for visitors to access Xanadu Studios online where they learn about all our gallery artists and their artwork.
Build your resume with Scottsdale gallery representation. Gallery representation often leads to more gallery representation in other markets. Our successful artists show their work in multiple geographic markets.
Increase possibilities for working directly with collectors when selling art. Xanadu Studios encourages the artist/collector connection by placing your contact information on your studio page.
Keep 80 to 85 percent of the selling price when you sell art from your Xanadu Studio. All we request is a finder's fee of 15 to 20 percent (depending on which membership plan) when your participation in Studios helps you in selling art.
After selling art totaling $10,000 within a 12-month period through Xanadu Studios, you are invited to show in Xanadu's Scottsdale art gallery for a minimum of 6 months.

Why Xanadu Studios is Smart Art Marketing for Xanadu

We offer a wider selection of quality fine art to our collectors, thereby becoming a more vibrant place to visit both in-person and online repeatedly.
We satisfy a desire by facilitating the direct connection among quality fine art gallery artists and discerning collectors.
We don’t have to have a complicated consignment agreement with gallery artists we represent since Xanadu Studios naturally leads to trust and transparency.

How selling Art Through Xanadu Studios Works

In just a few simple steps you upload your artwork to be reviewed by our selection committee. Upon acceptance, you activate your Xanadu Studio and upload your content. Your artwork is then searchable through Xanadu's categorized art pages. Collectors shop you through our physical locaiton or from anywhere in the world via the internet.

When collectors purchase or commission your art through Xanadu they pay for the art and the shipping through our secure server. Xanadu holds the money in trust for seven days after the artwork is delivered (to allow for possible returns), at which time we issue payments to you via check or Paypal.

We notify you by email or phone that a purchase has been made, and tell you where to ship the piece. You ship the artwork to the collector within three days (allowances will be made if you are traveling or need more time to ship). Collectors have seven days from the time artwork is delivered to finalize a sale. Once the sale is finalized we send you your payment and reimbursement for your shipping expenses.

Collectors who return art within a week are responsible for shipping it back to you. You are also reimbursed your initial shipping expenses.

When collectors purchase or commission your art directly from you we trust you will send us our 15 to 20 percent commission.

Grow Your Art Career Now in 3 Simple Steps

Apply for membership as a gallery artist in Xanadu Studios by submitting work for review by Xanadu's jury.
Within two weeks (usually sooner) you'll receive an email informing you whether Xanadu is a good fit for your work. If you are juried in, proceed to step three.
Upon acceptance as a Xanadu gallery artist you select your membership plan and receive a link to activate your studio page and upload your work to Xanadu's online art gallery.

For a summary of our three membership levels and the benefits they offer, and to apply for your Xanadu Studio, please see chart below.

For frequently asked questions regarding Xanadu Studios and our gallery representation process see our FAQ. If you still have a question after reading our FAQ, please email us.

There is a $10 application fee (see below) Why? The application fee helps us verify you are a human, not a spammer, and it veryifies your contact information.

We will never share your information with anyone ever. See our privacy policy.

Xanadu Studios Accounts
	Independent Artist	Professional Artist	Featured Artist

Link to Artist's Personal Website	x	x	x
Email link to Artist on Artist Gallery Page and with Each Artwork	x	x	x
Subscription to Xanadu's Monthly Newsletter with Art Marketing Tips	x	x	x

Artwork is Listed on Site for	31 Days	90 Days	90 Days
Artist Listing on the Artist's Page of xanadugallery.com	x	x	x
Artwork Listed on Xanadu Gallery website	Up to 10	Unlimited	Unlimited
Premier Placement in Category Searches on xanadugallery.com			x
Display Art in Gallery on a Rotating Basis			x
Sell $10,000 through Xanadu Studios in a 12 month period and get invited to show in Xanadu's Scottsdale location for a six month trial - If sales goals are reached, you are invited to show on a continuing basis in the gallery.	x	x	x

Artist commission on Sales	80%	80%	85%
Application	$10.00	$10.00	$10.00
Monthly Membership*(upon acceptance to site)	$9.95	$14.95	$39.95


	(You will choose your membership level upon acceptance by the jury)

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XanaduGallery.com payments are processed by PayPal Inc. through their secure site. You may cancel your account at any time directly online by signing in to your account. Please deactivate your account prior to the monthly renewal day as accounts are automatically billed in monthly increments. Should you have any questions about setting up an account, or any other aspect of Xanadu Studios, please e-mail info@xanadugallery.com


Frequently Asked Questions May I show art I show through Xanadu Studios in other venues? Absolutely! We don’t want a monopoly on your art. We understand you need to do all you can to sell your art and that Xanadu Studios is just one tool in your toolbox. If you sell a piece through another venue, simply take it off of your Xanadu Studios page. If we don’t see a commission from you, we’ll assume you sold it without our help. How much artwork should I upload for review once I have paid my application fee and set up my account? Please upload between 4 and 10 images for review so that our committee can see a wide sampling of your most recent work. Feel free to upload as many images as you would like us to see. Once you have been accepted to the website we encourage you to upload an even wider range of work. There is no limit to the total amount of work you may show on the site. Artists who show more work are more likely to make sales. How do I log into my account to change my information and upload additional images? To log back into your account point your mouse to the studios link at the top of any page, a link will appear below that leads you to the artists login - here you will login to your account using the username and password you established when setting up your account. How important is it to add a description to each piece of artwork? What should the description contain? While a description of the work is not required, we highly recommend you include a detailed description with each artwork. The description should include the story of how you created the work, what inspired you, any interesting facts about the work. Be sure to include terms potential collectors would use in searching for art like yours (e.g. Arizona desert landscape painting). You should also include detailed information about the presentation of the work (is it framed or unframed, if unframed will it need to be framed, etc.). If a collector sees my work on Xanadu Studios and commissions me to create a work, or buys a work directly from me, how do I remit Xanadu's commission to Xanadu? Upon completion of the sale you may remit the commission to Xanadu via check or PayPal.