Available Now
Order Today

Retail Price Retail Price: $24.95

$19.50 + s&h
(Special offer - Limited Time Only)


Paperback, 207 pages

Kindle Version Available at Amazon.com

Hi Jason

Yesterday, I got your email about your new book on "How To Sell Art". I read your sample chapter 5 and knew instantly that your book was full of valuable insights on selling art. I ordered your book immediately. The following day I had an open studio tour at my house and I thought I would try some of your sales techniques that you talked about in chapter 5. I started to engage the potential customer in conversation about my photographs. This is something that I haven't done too much of in the past. I told the story behind the photograph that they seemed to be attracted to. I started asking questions about what they liked about my work. This is all lead to a closer bond to that potential customer. At the end of the day I sold 3 large piece and I am so thrilled that I thought I would say thanks. I don't even have your book yet and I made 3 sales! I am looking forward to tomorrow's open studio and trying more of what I learned in that one chapter.

Thanks

Vincent DiLeo
www.vincentdileo.com

I thought you'd like to know that I took a booth at the Architectural Digest Home Design Show and extended my hand to every single person who stepped into my booth - and there many - and introduced myself just as you suggested.

As the days went on (4) I kept thinking of your advice and how it worked like a charm!

I sold 4 pieces to a gallery in CT, made other gallery connections with an invitation to show in NYC, negotiated a more desirable contract with one in Toronto and met tons of interior decorators and designers.

I've never experienced anything quite like this. I can't thank you enough for sharing your knowledge with us!

Cecile Brunswick
Artist, NYC

I dived into your book, "How to Sell Art", last night. Love how you detail every part of the artist or gallerist/collector interaction, from the moment the collector walks in the gallery or studio door to when they walk out either with a purchase or not. How many times have I wondered what my approach should be at each juncture- you've choreographed it so well. I smile and recognize so many of the various perplexing situations you describe - and you offer solutions.

You get us out of the filmy world of artistic creation, into the concrete on-the-ground reality of organizing our production and connecting real people with the art on the wall.

Sincerely,

Karen Horne
Artist, Salt Lake City

For me, the most critical part of the book was the section where you wrote about talking about one's work. It has utterly transformed the ease with which I am now writing about my work.

I have word doc with descriptions of my pieces so that they're handy when needed. Now, when I open that document, the first thing I see are your six points on what to touch on when speaking about a piece. I am usually completing two pieces at a time because I always have a few in play so the first thing I do is read over your words, enter the names of the new pieces and then jot down what first comes to mind after having read your ticklers.

Because each piece is different, different aspects of each work come to mind when 'thinking' about them. I then refer back to your ticklers to see where I might need to expand. Usually, once I've got the 'story' started, one thing leads right to the next and the tales unfold all by themselves. I keep the work in front of me as I write and it's amazing to discover things I hadn't even realized were there!

Proceeding in this way keeps the format of the entries very different from one to the other so it doesn't look as if I've followed a formula at all. In addition, I find that writing about each piece allows me to speak about the work, when that is necessary, with greater passion and detail.

Thank you so much!
Victoria Pendragon